The manifesto

The bar every apphas to clear.

I build Mac apps for my own needs and sell them for a one-time payment. Every app in this catalog clears the same bar before it ships. This is the bar.

Editorial illustration of a durable tool standing beside a broken recurring subscription loop.
Editorial strip of five symbolic icons representing the manifesto principles.
01 / 05

I build tools, not subscriptions.

A subscription is a lease. You stop paying, the tool stops, and your work is hostage to a billing relationship that lasts only as long as the company chooses to exist.

I don't build that way. Every app in this catalog is bought once. The price you pay today is the price you'll have paid in 2031.


02 / 05

I build for Mac because I use a Mac.

Native engines. Native shortcuts. Native menu bars. I build for the way macOS works — not web pages in a frame, not cross-platform wrappers wearing a native costume.

If something can be done well on three platforms, it's not in this catalog. I build for one, and I use what I build.


03 / 05

A one-time price is the honest price.

I'm one person. There's no growth team optimizing my checkout flow. A fair one-time price isn't a discount off some fictional subscription — it's what good Mac software costs when it's sold honestly.

You buy it. I get paid. No ongoing leverage over each other.


04 / 05

What you paid is what you paid. Forever.

No "we're adding a Pro tier" later. No free trial that converts. No "your plan is changing" email in 2030.

I have one promise on price. What you paid is what you paid. If I ever break that, tell everyone.


05 / 05

Your data stays on your machine.

Every app in this catalog is local-first. No telemetry SDK. No analytics phoning home. No "anonymous usage data" I'd rather not explain.

If an app sends data anywhere, that's because you asked it to. I don't need your usage patterns — I'm the one who builds the thing and uses it myself.

This is the bar every app has to clear.
If it doesn't,it's not in the catalog.

— the developer